关于创新 Innovation distinguishes between a leader and a follower. 创新决定你是领袖还是跟随者。
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people. 创造力只不过是连接事物而已。
当你问有创造力的人他们是如何做事的，他们会觉得有点内疚，因为他们其实并没有真的创造什么，他们只是看到了一些东西。
过了一会儿，这对他们来说似乎是显而易见的。
这是因为他们能够将自己的经历联系起来，综合出新的东西。
而他们能够做到这一点的原因是，他们比其他人有更多的经历，或者他们比其他人更深入地思考过自己的经历。
We're here to put a dent in the universe. Otherwise why else even be here? 活着就是为了改变世界，难道还有其他原因吗？ Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it. 创新与你投入研发的资金多少毫无关系。
苹果推出 Mac 电脑时，IBM 在研发上的投入至少是我们的 100 倍。
创新并不取决于钱，而是取决于你拥有的人才，你如何领导他们，以及你对创新的理解有多深。
关于产品理念 You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. 你不能只是问顾客想要什么，然后试图满足他们。
等你把产品做出来的时候，他们又会想要新的东西了。
Design is not just what it looks like and feels like. Design is how it works. 设计不仅仅是外观和感觉，设计是产品如何运作。
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. 要成为质量的标杆。
有些人不习惯在一个追求卓越的环境中工作。
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. 成就一番伟业的唯一途径就是热爱自己的事业。
如果你还没找到，那就继续找。
不要将就。
就像所有关乎内心的事情一样，当你找到时，你就会知道。
关于人生态度 Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. 你的时间有限，所以不要浪费时间去过别人的生活。
不要被教条束缚，那意味着你按照别人的思维结果生活。
不要让别人的意见的噪音淹没你内心的声音。
最重要的是，要有勇气跟随你的内心和直觉。
它们在某种程度上已经知道你真正想成为什么样的人。
其他一切都是次要的。
I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. 我深信让我不断前进的唯一动力就是我热爱我所做的事情。
你必须找到你热爱的东西。
对于工作而言，这和寻找爱人是一样的道理。
工作将占据你生活的很大一部分，要想真正获得满足感，唯一的途径就是去做你认为伟大的工作。
而要成就伟大的工作，唯一的方法就是热爱你的工作。
如果你还没有找到，那就继续寻找，不要停下来。
就像所有发自内心的事情一样，当你找到的时候，你自然就会知道。
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me. 对我来说，成为墓地里最富有的人并不重要……重要的是晚上睡觉前能说声我们做了件很棒的事……这才是我在乎的。
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. 记住我即将死去，这是我一生中遇到的最重要的工具，它帮助我做出人生中的重大抉择。
因为几乎所有的东西——所有外界的期望、所有的骄傲、所有对尴尬或失败的恐惧——在死亡面前都会消失，只留下真正重要的东西。
记住你终有一死，这是我所知避免患得患失陷阱的最好办法。
你已经一无所有，没有理由不追随自己的内心。
关于团队与合作 Great things in business are never done by one person. They're done by a team of people. 商业上的伟大成就从来不是由一个人完成的，而是由一群人共同完成的。
It doesn't make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do. 雇佣聪明人然后告诉他们该做什么是没有意义的；我们雇佣聪明人是为了让他们告诉我们该做什么。
A players hire A+ players. B players hire C players. 一流的人雇佣超一流的人，二流的人雇佣三流的人。
My model for business is The Beatles. They were four guys who kept each other's kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people. 我心目中的商业典范是披头士乐队。
他们四个人相互制约彼此的负面倾向。
他们相互平衡，